BEAUTY & LASH BRAND
Two connected brands under one owner, Lash Souls for products and NenaLashes for personal content and tutorials. The goal was to bring visibility and structure to both through consistent posting, strategic video content, and a stronger brand identity across the board.
Social media management for Lash Souls (product) and NenaLashes (personal brand)
SCOPE
YEAR
LOCATION
2025
Las Vegas, NV
THE BRIEF
Selena came to me with two accounts, Lash Souls and NenaLashes, that had no clear brand direction and inconsistent posting. The content lacked a cohesive look and there was no real strategy behind what got posted or when. She needed a system that would build visibility across both accounts while keeping each one true to its purpose, Lash Souls as the product brand and NenaLashes as the personal, tutorial-focused side.
MY APPROACH
I built out a posting strategy centered on consistency and reels/TikTok content, since that's where the growth potential was. I tracked her peak engagement hours to figure out optimal posting times, and every post got planned with intention instead of posted reactively. The grid was restructured to feel cohesive and branded across both accounts, with video as the anchor of the strategy, supported by strong static content and promo graphics that carried the same visual identity throughout.
THE CONTENT
THE IMPACT
+723%
ENGAGEMENT INCREASE
123K+
MONTHLY REACH
"Her content creation was really amazing, she had a great eye and always brought good ideas to the table. She was on top of things, easy to communicate with, and I never had to worry when I handed something off to her."
— Selena K.
85%
REACH FROM NON-FOLLOWERS